CEO of the Marketing Management IO agency, tells us about the strategy implemented for his client Teralta in Reunion. Share the article Flavien Chantrel / Published onMarch 6, 2020 at 11:43 a.m. Inbound Marketing An example of an inbound marketing strategy that works. Credit: Irina Shatilova/Getty. In January, during the Inbound Marketing France event of which we are partners, the first trophy for the best inbound marketing strategy of the year was awarded to Teralta, accompanied by the Marketing Management IO agency.


The result is there: 1/3 of prospects asked for the paper version! Align marketing and sales through print The important thing to move a prospect forward in a conversion funnel The board requires you to be registered and logged in to view links. is intimacy. You have to stand out and talk to the potential customer. In B2B, we are all looking for relevant information: figures, studies, insights, etc. This is precisely what print allows: to provide information to build the value of the brand. In addition, personalized mail is also a way to show consideration to the prospect: we speak to him directly, and we address him.

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By sending appropriate mail, it adds consideration while providing information or value, which makes the recipient stand out. A key issue for brands. The Oracle case: when paper becomes Techno The print is not necessarily a letter among others that will end up in the trash. The ROI of the campaign is impressive: 32 generated opportunities, €608,000 of marketing pipeline and a return on investment of €21 for € 1 invested. Which allows its prospects to receive a complete survey on the GDPR in print version "The reality Report".